During the preproduction for this commercial I looked at a huge number of references. I realized that most of the car ads are very similar to each other. On each is some kind of dynamics, aggression and pathos. I wanted to shoot this video more differently and delicately. The fact is that I used to be actively involved in photography and often woke up before dawn to shoot the sunrise. This is some kind of magical feeling when the city seems to belong only to you. When you meet the birth of a new day with a camera in your own hands. I decided to convey this feeling in the commercial for car Cherry Tiggo pro 2.
